logos

Usage Guidelines, Downloadable Files

A visual representation of Parkland College, the logo should always be displayed in a consistent manner, supporting the college’s brand identity.

The following guidelines detail requirements for logo reproduction and usage in print and Web materials. Please contact Marketing and Public Relations at marketing@parkland.edu or 217/351-2537 for more information.

Usage

• The Parkland College logo may not be used for commercial purposes.
• Parkland College’s recruitment and marketing materials require proper logo placement/reproduction, to ensure high-quality, consistent college promotion. The logo should be placed in the bottom right corner of the print piece with .25 in buffer zone between the logo and any other design element.

 Color

• The Parkland College logo may be printed in either Parkland green (PMS #348) or black. If a reverse logo treatment (white on color) is required, please contact Marketing and Public Relations at marketing@parkland.edu or 217/351-2537.

Proportion

• Please do not rotate, smash, squeeze, or stretch the college logo. To maintain the logo’s proportions when reproducing for print, please use the downloadable logos or contact Marketing for logo reduction or enlargement.
• To maintain clarity, please reduce only to a minimum size of:
  Vertical version: .75 in. by .98 in. | 54px by 70px
  Horizontal version: 1.75 in. by .41 in. | 126px by 30px

Format
Please include all elements in the logo; the graphic mark, or “P”, should always accompany the college’s name in marketing and recruitment materials; the two should not be separated.

Parkland College Horizontal B&W Right Click Save as: For Web (JPEG) For Web with transparency (PNG) For Print (PDF) For Print (EPS) (scalable)	Parkland College Horizontal Color Right Click Save as: For Web (JPEG) For Web with transparency (PNG) For Print (PDF) For Print (EPS) (scalable)
Parkland College Black Reverse Right Click Save as: For Web (JPEG) For Print (PDF) For Print (EPS) (scalable)	Parkland College Color Reverse Right Click Save as: For Web (JPEG) For Print (PDF) For Print (EPS) (scalable)
Parkland College Horizontal White Right Click Save as: For Web with transparency (PNG) For Print (PDF) For Print (EPS) (scalable)	Parkland College Vertical White Right Click Save as: For Web with transparency (PNG) For Print (PDF) For Print (EPS) (scalable)
Parkland College Vertical B&W Right Click Save as: For Web (JPEG) For Print (PDF) For Print (EPS) (scalable)	Parkland College Vertical Color Right Click Save as: For Web (JPEG) For Print (PDF) For Print (EPS) (scalable)