The Parkland College Logo Description and Usage Guidelines
Questions? Please call 217/351-2537.
A visual representation of the modern, responsive, and excellent institution that Parkland College strives to be, the Parkland logo should always be displayed in a consistent manner, supporting the college’s brand identity.
The following guidelines detail the individual elements of the Parkland logo, requirements for logo reproduction, and preferred logo usage in print and Web materials. Click here for DOWNLOADABLE FILES of the Parkland logo. You may also contact Marketing and Public Relations at 217/351-2537 for help with logo reproduction.
The Parkland logo consists of the following elements, which must be displayed together:
The Parkland mark, or the “P”, was modernized in 2007 to reflect updated typography while maintaining the valued appeal of the traditional symbol. The tree, symbolic of the college’s steady growth and the natural beauty of our campus, is encompassed by the P, just as the college community embraces all cultures and values students from all walks of life.
The college’s name, “Parkland College”, also updated in 2007, forms the Parkland wordmark that always resides directly beneath (vertical version) or to the right (horizontal version) of the graphic element, the Parkland “P”.
Please observe the following when reproducing the Parkland College logo in print or on the Web:
The Parkland logo proudly displays the college’s spirit colors of green (PMS #348) and gold (PMS #115). Please do not change the colors of the Parkland logo. One-color printing is permissible in the Parkland Green (PMS #348) or in Black.
Please do not rotate, smash, squeeze, or stretch the college logo. To maintain the logo’s proportions when reproducing for print, please use the downloadable logos or contact Marketing for logo reduction or enlargement.
To maintain clarity, please reduce only to a minimum size of .75 in. by .98 in. (vertical version) or 1.75 in. by .41 in. (horizontal version).
Please include all elements in the logo; the graphic mark, or “P”, should always accompany the college’s name in marketing and recruitment materials; the two should not be separated.
Ads, posters, brochures, and other marketing materials
Parkland College’s recruitment and marketing materials require proper logo placement/reproduction, to ensure high-quality, consistent college promotion. The logo should be placed in the bottom left corner of the print piece with .25 in buffer zone between the logo and any other design element.
To reproduce the logo in college Web materials, please use the downloadable logos that are provided here.
Remember, always use the words “Parkland College” with the graphic element; the two should not be used separately. For example, do not use the Parkland mark, or the “P”, by itself in any marketing materials, whether in posters, stationery, or on the Web.