Parkland College

Business: Marketing

Program Code: BMKT AAS

Associate in Applied Science (A.A.S.)
Minimum graduation requirement — 60 semester hours

Marketing is the process of directing products from the producer to the consumer. Students prepare for their marketing careers by learning the principles, practices, and methods of operations of different types of marketing firms.

Program Note*
Students who are working full-time in the marketing field should enroll in a CIS elective other than CIS 101 or CIS 200.

Suggested Full-time Sequence
 

FALL 1st Semester
MGT 101
ACC 117 or ACC 101
BUS 101
ENG 101
MAT 110 or MAT elective

SPRING 2nd Semester
MKT 155
MGT 101
MGT 113
CIS 101 or CIS 200
ENG 102
 

FALL 3rd Semester
Area elective
BUS 245
ECO 101
SPE 101 or SPE 200
PSY 101 or Social/Behavioral Sciences elective or Humanities/Fine Arts elective

SPRING 4th Semester
MKT 211
Area elective
BUS 205
ECO 102
BUS 250 or CIS elective

 

Requirements

Credit Hours

Required Program Courses (33-35 hours)

ACC 117 Accounting and Bookkeeping or ACC 101 Financial Accounting

3-4

BUS 101 Introduction to Business

3

BUS 205 Principles of Business Law

3

BUS 250 Business Work Experience I or CIS elective

3-4

MGT 101 Principles of Management

3

MGT 113 Human Relations in the Workplace

3

MKT 101 Introduction to Marketing

3

MKT 155 Salesmanship

3

MKT 211 Marketing Management

3

Any two of the following three courses:
MKT 218 Introduction to Global Marketing
or BUS 106 Business and Organizational Ethics
or COM 121 Advertising

6
 

Other Required Courses (15-16 hours)

BUS 245 Business Communications

3

CIS 101 Introduction to Computers
or CIS 200* Business Computer Systems

3

ECO 101 Principles of Macroeconomics

3

ECO 102 Principles of Microeconomics

3
 

Required General Education Core Courses (15-17 hours)

ENG 101 Composition I

3

ENG 102 Composition II

3

SPE 101 Introductory Speech Communication
or SPE 200 Principles of Group Discussion

3

MAT 110 Business Mathematics
or MAT elective

3-4

PSY 101 Introduction to Psychology
or Humanities/Fine Arts
or Social/Behavioral Sciences elective

      3-4

Total Semester Credit Hours

60-64

Parkland College • 2400 West Bradley Ave. • Champaign, IL 61821 • 217.351.2200 • 800.346.8089

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